People tend to think of magicians for a birthday party show or to provide sleight of hand magic as corporate entertainment. What they seldom think of is using the power of magic as a metaphor to communicate a message. In particular, I’m talking about sales meetings and trade shows.
Anyone who has been to a sales meeting or attended a trade show knows how dry and boring they can be. Some companies hire celebrities or comedians to draw a crowd, but while their clients are entertained, they generally don’t walk away educated about the benefits of their product or service.
Magical entertainment at it’s best is simple, striking and visual. Imagine your trade show booth surrounded by potential customers drawn in by an amazing and funny magic show. But more importantly, see all these leads being educated about the benefits of your product…
- Be astonished as I perform a classic magic effect, the linking rings, but listen as I educate your customers: “Just as one metal ring impossibly penetrates another, XYZ Company will help you penetrate a seemingly impenetrable marketplace!”
- Laugh out loud as a trade show attendee is shocked by the multiplication of balls in their hand, but listen as I sell your company’s benefits: “You may be amazed to find the balls have multiplied, but imagine your profits multiplying with XYZ companies new ABC Service!”
- Watch appreciatively as I use my grand finale to draw the growing crowd of convention attendees into the booth: “You may not believe it’s possible that his signed dollar bill is inside this lemon, but I promise you won’t believe how much your profits will increase with XYZ’s new, more effective, more efficient products!”
And the same principles apply with sales meetings and other corporate events that need a message communicated powerfully, effectively, but also with entertainment.
So in addition to considering this Chicago magician for your corporate entertainment, think of my magic show as a way to bring more profits to your company though the incorporation of your company’s message. You’ll be surprised by how effective it can be.