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1) Attract visitors to your booth!
Magic is a visual and arresting art form. When attendees notice what I’m doing their curiosity is piqued and I get them involved in the magic so they are invested. Once I have the attention of one person, others gather and before you know it I have a captive audience, ready to learn about your product or service!
2) Teach visitors about your product or service!
My magic isn’t just funny, amazing and entertaining. I also incorporate the features, benefits, talking points and company information you most want attendees to remember into my presentation. Instead of trying to fight with blackberries and side conversations, my show guarantees their undivided attention as I promote the benefits of your product or service.
3) Help you pre-qualify prospects!
During the time the attendees are watching this show your sales staff has a window of opportunity to pre-qualify prospects. This approach gives you the chance to search the nametags of the participants for existing clients, companies you have been courting and other important relationships. Instead of missing a great contact because your staff were all occupied with smaller clients, this approach allows you to maximize your resources and focus on those attendees with the most potential!
4) Enhance name recognition after the trade show!
I use the name of your company and products repeatedly during the show, using whatever take away is most important to you as my “magic words,” making the audience use them during the show. Not only will attendees remember you as the company who had the magician, because they said and heard your company’s name multiple times during the show, they won’t forget it!
5) Increase your leads!
By drawing in more attendees, educating them as to your company’s benefits, giving you the chance to pre-qualify leads and insuring name recognition after the show, you are GUARANTEED to leave the trade show with more leads than ever before!
