James Sanden

As a full time professional Chicago magician I have to constantly develop new ways to build my business, i.e. get more magic shows.  This is the newest of my ground breaking, high tech marketing techniques:

Pretty innovative, eh?

It’s called a “retractable banner stand.”  Highly portable, light, but very visible.  I tried it out this week when I performed my children’s magic show at the Taste of Lincoln Avenue.  Like many advertising approaches, it won’t necessarily produce immediate results, but I like the ROI because it’s a one time expenditure.  I consider it my own personal magic show billboard.  Althouth it feels more like an informercial than a billboard, really, since the audience gets a demonstration of the product alongside my contact information.  I look forward to the day I ask someone, “How did you hear about me?” and they say, “I got your information from your sign at your magic show.”

That’ll be beautiful.

At the same time, I understand the importance of targeted marketing, and I realize this sign is better suited for the children’s magic show or birthday party show market.  For my close up magic and corporate entertainment services I’ll need to purchase another one.

Ah, the work of a Chicago magician.

It’s never done.