I recently started performing close up magic at Mad Mark’s Mystic Pizza in Schaumburg, just a little bit northwest of Chicago. My typical “costume” (except when I’m performing my birthday party show) is a suit and tie, however when I met Mad Mark himself he told me I needed to wear something more “fun.” It took a couple of tries, but I finally came up with a costume that works: slacks and a nice vest, plus a fedora.
What I didn’t expect was that my choice of costume would affect how people reacted to me when I approached their table. Typically, when I walk up to a table and explain that I am the “house magician” the guests look at me strangely. I came to expect that and I could usually get a laugh by commenting on their reaction with something like, “I know you weren’t expecting me to say that.” The line itself isn’t particularly funny, but by acknowledging what they were thinking I was able to break the ice. However, with the vest and fedora I actually look more like a stereotypical magician. Which means the guests aren’t surprised when I introduce myself as the “house magician.” I quickly learned I could still break the ice by pausing and adding, “…if the outfit didn’t already give me away.”
However, with the introduction of the costume change I noticed that it’s a bit more difficult to get a table of adults to be interested in watching my magic. I think it’s because many people only associate magic with kids birthday parties, so when I actually look like a magician they assume that, if there aren’t kids at the table, I don’t have anything to offer them. I think the suit lends me a little more credibility, at least in the sense that I might be able to offer a more sophisticated magic show (suitable for corporate entertainment, for example.)
This observation reminded of an article by one of my favorite magicians, Michael Close. He quotes a musician in one of his famous magic books, Workers 3, Wendy Carlos, who wrote the following:
Carlos’ Three Laws:
1) For every parameter that you can control, you must control.
2) What is full of redundancy or formula is predictably boring. What is free of all structure or discipline is randomly boring. In between lies art.
3) If you find that a worthwhile task requires much more work to do really well than you ever dreamed, you’re probably doing it correctly. If you make it look easy, you’re definitely doing it correctly.
While these laws were originally created in relation to music, they apply equally as well to the art of magic. While each law could be discussed in depth in relation to being a magician, in the context of this post I’m talking about the first law. Specifically, costuming is one of the many parameters that affect audience perception. As a professional Chicago magician I’m very interested in how audiences both perceive and think of me. I’m no longer just interested in performing a “good show,” though any given show has literally hundreds of potential variables that can possibly be addressed. Add in a desire to market and promote onself professionally as a Chicago magician and the variables increase dramatically.
Which is to say that, while I have put a lot of effort into developing my show and business, I still have a lot of work to do.
All this from noticing a difference in response to my outfit at my restaurant gig. Who woulda thunk it?