James Sanden

I performed close up magic for a trade show today at the annual Inside Counsel Superconference.  My client, Victoria Court Reporting Service, Inc., had asked me to promote her business with my magic.  As a bonus at the end of the day I provided corporate entertainment for the attendees at the cocktail reception. 

Trade show magic is a unique form of performance, very different from the stereotypical birthday party show.  It’s a hybrid combination of close up magic and sales and marketing.  The magician (that’s me) researches the company, determines the features and benefits of their products or services, chooses magical effects that will effectively communicate those benefits, then writes and rehearses a show to sell those benefits to the attendees.  Sometimes companies will even hire a performer to integrate their benefits into a formal stage magic show for a sales meeting or the like.

 While not all Chicago magicians offer this type of performance, I really enjoy including it in my repertoire.  Preparing for the show engages a part of my brain I typically don’t use except when marketing my own business.  And the writing is really a challenge.  Making the performance educational, magical and captivating given the subject matter is quite an endeavor.

 But it’s worth it.  And I’m talking about for the client.

 According to research conducted by Exhibit Surveys, Inc. of Red Bank, New Jersey, live demonstrations and entertainment are the most effective methods for attracting booth visitors in an exhibition hall.  And magicians receive the highest ratings, after product demonstrations, for product identification and recognition.

 So if you want an effective way to make an impact at a trade show, give me a call!